What An Amazing Journey!
This ride has been an exhilarating one, to be sure. It seems like yesterday that Brand Director Alex Norouzi came to me one Friday afternoon asking for a concept for Oxygen’s inaugural online course, and over that weekend, I outlined what was the germ of the seed behind the phenomenally successful Ultimate 90-Day Challenge. The Challenge, I realized, had to appeal not just to veteran fitness buffs, but it also had to be aspirational, done at home or the gym, and be the foundation of Oxygen’s strong reputation: progressive resistance training. And results had to be attainable — 90 days seemed just about the right time frame.
From there, that simple 90-day idea grew in scale to be an inclusive, amazing plan that became a life-changing experience for so many of you. Under the sure guidance of our brand director and an able Oxygen team, the Challenge took on a life of its own, spurred on not only by two well-known industry experts, Erin Stern and Amanda Latona and their fitness and nutrition programs, but also by the coveted opportunity for a Challenge participant to appear on the cover of Oxygen magazine.
The entire process and final package were very much in the spirit of Oxygen — personal, friendly, accessible, challenging and utterly engaging. And you made it an absolute triumph!
One of the most important aspects to our Challenge was the private Facebook groups where you poured out personal stories of adversity, triumphs, disappointments and struggles. Throughout it all, it was a positive, supportive environment in which everyone thrived. And often, your stories moved us to tears.
When you meet our winner (and let me tell you it was a tough decision with so many worthy candidates), you’ll be impressed not only with her incredible accomplishment but also her attitude — positive, encouraging, generous and energetic.
But we didn’t stop there. We were so moved by your experiences, we also decided to include many of your stories that are equally interesting as the winner’s — who didn’t love absolutely every post of Stacey Byrd (you’ll find her on Page 51) or chuckle at many of the funny pictures and photos posted every day, often several times a day. Who didn’t love Flex Friday? Or who didn’t want to connect with other Challenge participants on the weekend?
All of you played an integral role in these lively private groups, and their supportive, caring environment, I suspect, was for many of you a key to your success. Of course, as well as our Challenge coverage, we continue to offer rich training and nutrition features that you’ve come to expect every month, from our easy tips to quick clean eating to a unique landmine workout that builds strength and power.
So sit back and get ready to be inspired — and use that inspiration to fuel your own fitness challenges and efforts.
Stay in touch,
Diane Hart, Editor-in-Chief
After we combed through thousands of cover contestants for The Ultimate 90-Day Challenge, Philadelphia stay-at-home mom of two boys Fabiana Ferrarini nabbed the coveted top spot and the cover of this month’s issue. Oxygen sat down with Fabiana during her cover shoot to talk about her determined journey to make it to the winner's podium.
Incinerate your regular training routine — and your body fat — with this six-move landmine workout.
Try this unique ladder training workout to get leaner and stronger.