If you’re a member of Quest Labs, you may have noticed something potentially REALLY exciting happen in the past couple of days.
(If you’re not a member of Quest Labs, stop what you’re doing right now and sign up HERE. Membership is free, but there’s a waiting list.)
For those of you not in the know, here’s the deal: Quest Nutrition is doing something totally crazy — they’ve been bringing Quest fans into the fold as part of their research and development process.
Basically, Quest Labs members get early access to new Quest Bar flavors and all sorts of experimental products before they become available to the general public. Some of the craziest Quest Labs products may never leave the laboratory, so members get exclusive access.
They also get exclusive rewards, discounts and membership perks. (Right, so like we said, if you haven’t signed up yet … WHAT ARE YOU WAITING FOR? IT’S FREE!)
For the past few months, Quest has been experimenting with three new Quest Bar flavors, all exclusively available to Quest Labs members. A quick survey of the #QuestLabs hashtag on social media reveals that those three flavors are the following:
- Oatmeal Chocolate Chip
- Blueberry Muffin
- Rocky Road
Here’s where it starts to get juicy!
Recently, a few Quest Labs members noticed that all three bar flavors have gone mysteriously absent from the Quest Labs purchase page.
So either Quest has finalized its decision on which of the three bars to release to the rest of the world …
Or Quest is about to release ALL THREE flavors. (Please let this be true!)
Considering fan reactions to these flavors on social media, this would be a big win for all of us.
The dark horse in this race is Blueberry Muffin. Berry flavors of Quest Bars have always played back seat to chocolatey flavors, but the reviews of this bar on social media have been phenomenal. A lot of people are calling it their new favorite.
But if you’re in a betting mood and you don’t think Quest will release all three, you’d probably be safest putting your money on Oatmeal Chocolate Chip.
The flagship Quest Bar — Chocolate Chip Cookie Dough — is the best-selling protein bar in the history of the category, so it would make sense for Quest to release another cookie-themed flavor and amplify all the goodwill its big brother has earned.
Are you a member of Quest Labs? Have you tried any of the new flavors? If so, which one do you think Quest will release (or will it be all three)?
Leave your guesses in the comments below!